We were commissioned to create a Visual Identity and brand package for The Marźe Botha Art Gallery.
The logo needed to be adaptable, clean, blend in and command a sense of authority among the visual noise of the creations on display. The brand’s voice was to be subtle, as the artwork would take centre stage.
The new logo would be used in a way that would create synergy across all marketing platforms, it’s calmness would ignite a sense of curiosity and space where one would feel free to explore the arts in their own time. This was ideology very much embraced the Marźes’ way of life.
The brand package consisted of a new logo design, business cards, DL sized business cards that included the wayfinding illustrations, outdoor signage, social media visuals and stickers used in the packaging process.
Jul 07, 2016