I have seen and had many clients ask me “Why is defining a brand so important?” Can I not just start with the company and sort all that out later?”
My answer is always No!
I mean sure you can, but to me doing things that way and excuse the French, is doing things half-arsed!
The day I forgot my dreams
This may sound like a sad title and although I suppose on some level it is, the end goal and decision was not born from a sad place, but instead from a place that inspired me to change my mindset in order to move forward.
2015 has been a rough year; each and every person has felt the effects of our current global economic roller coaster ride in some form or other and I am no different.
In November this year, I was privileged enough to go on a trip that took me across a few continents. I love to travel and throughout my childhood and beginnings of adulthood, it’s all I thought about. I worked to travel. I loved how the skies were a different blue, how the houses in each country all had a different uniqueness to them, how different the creativity was. I could see myself living half way across the world in every different country with very different outcomes to how I was living now.